Sunlight Reflection
The Business Case for an Albedo Accord to Rebrighten the Earth and Cool the Climate
Photo: Photo Credit
The Planet Is Going Dark
The world has not only warmed — it has darkened. As ice, snow and clouds retreat, Earth is losing the reflective surfaces that once bounced sunlight back to space. This planetary darkening is now a major independent driver of warming, on top of greenhouse gases.
"On the time horizons that matter to business and governments, decarbonisation cannot deliver cooling or reduce risk. To restore a stable climate, we must govern sunlight reflection through carefully managed albedo restoration."
Sunlight Reflection makes the business case for an Albedo Accord — a Montreal Protocol-style treaty framework to govern planetary reflectivity. Written for executives, risk officers, investors and policymakers, it argues that insurance, banking, agriculture, shipping, energy, tourism and defence all share a direct commercial interest in a cooler, more stable climate.
The book introduces Reflect as a necessary third pillar alongside Reduce (emissions) and Remove (greenhouse gases) — and shows how a governed programme of sunlight reflection could cool the Earth safely, rapidly, and at a fraction of the cost of decarbonisation alone.
Chapters on Substack
Chapters are published at rebrighten.substack.com. Subscribe free to receive each new chapter in your inbox.
The Planet Is Going Dark
Earth has not only warmed — it has darkened. An overview of albedo loss, the surge in Earth's heating rate, and why sunlight reflection is the missing pillar of climate strategy.
Read on Substack Chapter 1When Warming Becomes Uninsurable
How insurance, banking, agriculture, shipping, energy, tourism and defence are already losing from unmanaged warming — and why they share a decisive interest in an Albedo Accord.
Read on Substack Chapter 2Planetary Darkening — When the World Stops Shining
A plain-language explanation of albedo and why Earth's dimming dramatically changes the risk picture for every sector.
Read on Substack Chapter 3Why Cutting Emissions Isn't Enough
Climate physics framed for boardroom timelines. Why zero-emissions commitments cannot deliver cooling within current planning horizons — and what that means for risk.
Read on Substack Chapter 4Climate Politics — How We Got Stuck
How emissions-only thinking captured institutions, left industry exposed, and why a new pro-business climate strategy is both possible and necessary.
Read on Substack Chapter 5Governing Sunlight Reflection — The Albedo Accord
A clear description of what an Albedo Accord is, how it works, its guiding principles, and why it represents the most practical path to a cooler climate.
Read on Substack Chapter 6The Montreal Protocol as a Model
Lessons from ozone governance: how conservative political leadership built an international regime that worked — and how those lessons translate directly to albedo.
Read on Substack Chapter 7Solar Geoengineering — Methods, Benefits, Risks
A plain-language overview of sunlight reflection methods — stratospheric aerosols, marine cloud brightening, surface albedo — and why governance, not technology, is the core challenge.
Read on Substack Chapter 8Cooling First Makes Carbon Action Easier
How a cooler, more stable climate makes decarbonisation and carbon removal more politically and economically achievable — why cooling buys time for carbon rehabilitation.
Read on Substack Chapter 9From Boardroom to Treaty Room
The implementation strategy: how industry-backed pro-cooling advocacy can move from executive recognition of risk to a formal international Albedo Accord.
Read on Substack Chapter 10Rebrightening Earth
A short, hopeful vision — the triple meaning of "bright" (reflective, intelligent, hopeful) — and a call to action for leaders ready to step up for a cooler, safer world.
Read on SubstackFollow the Book on Substack
New chapters and climate strategy essays published regularly. Subscribe free to follow Robbie Tulip's work on albedo, the Albedo Accord, and the business case for rebrightening the Earth.
Also published at healthyplanetaction.org & tosavetheworld.ca